/ Reactivation ROI
What does Robyn actually return?
Robyn texts your lapsed patients to win them back. Pick your discipline and how many she texts a day. Figures in AUD.
Robyn explains the math · 45 sec
Your discipline
Locations
Up to 50 a day across your business (50 per location) · ~7,040 outbound SMS segments a month.
Robyn costs
$903
a month · $10,836 a year
You recover
$57,288
in first-visit revenue, year one
Pays for itself in ~6 days
5.3× every month · $4,774/mo recovered
The bigger picture
First-visit revenue is the conservative headline. Here's what a reactivated patient is really worth over their course of care.
Robyn on lifetime value · 25 sec
How it builds over year one
Year one · $57,288Robyn wins back ~31 patients a month at ~$155 a first visit, so recovered revenue climbs while the cost stays flat: $57,288 by month 12. Drag across the chart to read any month. Most return for more than one visit (~$465 over their full course of care), which is upside on top.
Where the money comes from
Robyn texts 440 lapsed patients a month.
31 come back and show up (10% book, 70% attend).
Their first visit is ~$155 each = $4,774 in the first month, and ~$14,322 over their full course of care.
Run that every month and the first visits add up: ~$57,288 recovered across year one (their later visits are upside on top). These patients had stopped coming, and a few might have returned on their own, so treat this as gross, not pure extra.
For power users: after-hours call answering, conversion rates, per-patient values and the full cost breakdown.
Methodology & sources
What this measures. Revenue recovered ÷ Robyn's cost. It is a revenue figure, before the cost of delivering the care, so it is not profit.
Year one. The headline counts first-visit revenue only: each reactivated patient's first appointment, summed across twelve months. We deliberately leave the rest of their course of care out of the headline so the number stays conservative and hard to argue with. Most patients return for more than one visit, so the full course of care (shown in the copy) is real upside on top.
Pricing. Routiq's AU plan, in AUD: A$199/mo base per location + A$0.10 per SMS segment + A$1.50 per call (a personalised message runs ~2 segments). Outreach is outbound SMS; inbound after-hours calls Robyn answers are billed per call. Each location runs its own Robyn and texts up to 50 patients a day, so volume, cost and revenue all scale with locations.
Conversion. Generic blasts book ~4 to 6% of lapsed patients; well-personalised, sequenced campaigns ~10 to 15% (capped at 20%). Routiq's personalised SMS converts ~2 to 3× a generic blast (Routiq's own data). The attend rate then discounts no-shows.
Values. Per-discipline AUD fees cross-checked against Medicare MBS, the AAPi schedule, and discipline fee data. Some lapsed patients would return on their own, so this is gross, not purely incremental. A planning model, not a guarantee.
Put your dormant list to work
Robyn finds patients overdue for care and texts them to rebook, automatically. No manual recall lists, no chasing.