Routiq Labs · Brand KitHuman-readable · agent-readable

Everything, in one place

routiq.

Brand kit.

The palette, the type system, the real logo files, and the rules. Built for two readers: you, and any agent you put to work.

give this to any agent building for Routiq
Fetch https://labs.routiq.ai/brand-kit/BRAND.md and follow it exactly. Palette, type system, logo asset URLs, naming rules. Don't improvise around it.

Or read it yourself: BRAND.md

01. Colors

Four main, one highlight.

Clay replaced Energy in brand v2. If you see #7d312d in old work, don't carry it forward.

  • Core#1a1c12

    rgb 26, 28, 18

    Primary text · dark backgrounds

  • Blackberry#472424

    rgb 71, 36, 36

    Secondary dark

  • Clay#C98B7A

    rgb 201, 139, 122

    Highlight/accent only. Small elements

  • Prompt#7ba2e0

    rgb 123, 162, 224

    CTAs · links · interactive

  • Cloud#ededeb

    rgb 237, 237, 235

    Backgrounds · light text on dark

The five approved combinations. Don't freestyle others

  • routiq logomark, Cloud on Core
  • routiq logomark, Prompt on Blackberry
  • routiq logomark, Core on Clay
  • routiq logomark, Cloud on Prompt
  • routiq logomark, Clay on Cloud
  • Cloud on Core
  • Prompt on Blackberry
  • Core on Clay
  • Cloud on Prompt
  • Clay on Cloud

02. Typography

The Field Manual system.

Four fonts, four jobs. A field manual with receipts. Locked 2026-08. Raptor and Playfair are retired; migrate legacy headlines to Zodiak.

  • Zodiak BlackHeadlines · end-card mantras

    The system above vibe coding.

  • Acid Grotesk LightEditorial body · support lines · pull quotes

    Plain words a twelve-year-old follows, with warmth Inter never carried.

  • Satoshi 300–700UI · labels · buttons · anything functional

    SEND · SAVE · BOOK AGAIN

  • JetBrains MonoData & numbers · stats · timers · dollar figures

    $16,638 · 28:00 · 97 days

Zodiak and Satoshi are free on Fontshare; JetBrains Mono is on Google Fonts (import strings in BRAND.md). Acid Grotesk is licensed. Agents without it fall back to Hanken Grotesk 300, never a different personality. Playfair, Inter and Raptor are retired.

Headline emphasis. Never a text colour

What Robyn looks like.

default. Italic, same ink

What Robyn looks like.

heroes & covers. Clay marker-stroke

A colour-painted headline word is the Claude/Anthropic silhouette. Banned. Stroke value: inset 0 -0.16em 0 0 rgba(201,139,122,0.9)

03. Logo

Always “routiq.”. The period is part of the name.

Real SVGs below. Never recreate the wordmark by typing it in a font, never add a tagline, and keep clear space around it at least the size of the trailing dot.

routiq. primary logo, cloud on core
primary · cloud on core
routiq. primary logo, core on cloud
primary · core on cloud
routiq. primary logo, prompt on blackberry
primary · prompt on blackberry
routiq logomark, coreroutiq logomark, promptroutiq logomark, blackberry
logomark · all palette colors

All variants (SVG): primary-cloud · primary-core · primary-prompt · primary-blackberry · logomark-core · logomark-cloud · logomark-prompt · logomark-energy · logomark-blackberry · addition-gradient

04. Gradients

Three backgrounds.

Routiq gradient 01gradient_01.jpgRoutiq gradient 02gradient_02.jpgRoutiq gradient 03gradient_03.jpg

05. The rules

The short list that keeps it consistent.

Always

  • “routiq.”. Lowercase, with the period
  • Real logo SVGs from this kit
  • One of the five approved color combos
  • Zodiak 900 headlines · Acid Light body · Satoshi UI · JetBrains numbers
  • Emphasis by italic. Or a clay marker-stroke on heroes
  • Product-capability framing. What the product handles
  • Robyn is she/her · “Reception Assistant”, not “Receptionist”

Never

  • “ai automation studio”. Retired tagline, on any asset
  • Typing the wordmark in a font
  • Energy #7d312d in new work. Clay replaced it
  • Raptor, Playfair, Inter. Retired from new work
  • Colour-painted headline words. The Claude silhouette
  • Freestyled color pairings outside the five
  • “Intelligence layer” · “AI clinician” · “behavioural science engine”