The company, the product, Robyn

Brand kit.

The palette, the type system, the real logo files, and the rules. Built for two readers: you, and any agent you put to work.

give this to any agent building for routiq.

Fetch https://labs.routiq.ai/brand-kit/routiq/BRAND.md and follow it exactly. Palette, type system, logo asset URLs, naming rules. Don't improvise around it.

Or read it yourself: BRAND.md · Building for Daniel instead? that kit is here

01. Colors

Four main, one highlight.

Clay is this brand's accent. The personal kit runs indigo in the same slot, and the two never mix. Clay replaced Energy in brand v2; if you see #7d312d in old work, don't carry it forward.

Core#1a1c12
rgb 26, 28, 18
Primary text · dark backgrounds
Blackberry#472424
rgb 71, 36, 36
Secondary dark
Clay#C98B7A
rgb 201, 139, 122
Highlight/accent only. Small elements
Prompt#7ba2e0
rgb 123, 162, 224
CTAs · links · interactive
Cloud#ededeb
rgb 237, 237, 235
Backgrounds · light text on dark

The five approved combinations. Don't freestyle others

Cloud on Core
Prompt on Blackberry
Core on Clay
Cloud on Prompt
Clay on Cloud

02. Typography

The Field Manual system.

Four fonts, four jobs. A field manual with receipts. Locked 2026-08. Zodiak Black is the routiq. display face and only the routiq. display face.

Zodiak BlackHeadlines · end-card mantras
Robyn answers while the room is full.
Acid Grotesk LightEditorial body · support lines · pull quotes
Plain words a twelve-year-old follows, with warmth Inter never carried.
Satoshi 300–700UI · labels · buttons · anything functional
SEND · SAVE · BOOK AGAIN
JetBrains MonoData & numbers · stats · timers · dollar figures
$16,638 · 28:00 · 97 days

Zodiak and Satoshi are free on Fontshare; JetBrains Mono is on Google Fonts (import strings in BRAND.md). Acid Grotesk is licensed. Agents without it fall back to Hanken Grotesk 300, never a different personality. Playfair and Inter are retired. Raptor V3 is not retired, it belongs to the personal kit. Never swap the two.

Headline emphasis. Never a text colour

What Robyn looks like.

default. Italic, same ink

What Robyn looks like.

heroes & covers. Clay marker-stroke

A colour-painted headline word is the Claude/Anthropic silhouette. Banned. Stroke value: inset 0 -0.16em 0 0 rgba(201,139,122,0.9)

03. Logo

Always “routiq.”. The period is part of the name.

Real SVGs below. Never recreate the wordmark by typing it in a font, never add a tagline, and keep clear space around it at least the size of the trailing dot.